All Marketing articles – Page 6
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PremiumBT plays 4-3-3 against football obstacles
BT’s 4-3-3 campaign got underway, tackling obstacles in grassroots disability, para, and women’s football.
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PremiumBT Halo gets new marketing push
BT launched its latest marketing campaign for BT Halo, the premium converged service family it debuted in 2019.
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PremiumDeutsche Telekom eyes challenge to Vodafone’s alliance network
Vodafone has been using Partner Market arrangements since 2002 to create a strategic presence outside its own network footprint. DT is now signalling plans to create competing alliances.
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PremiumO2 Germany partners with CTS Eventim
Telefónica Deutschland (O2 Germany) and German event ticketing platform provider CTS Eventim have forged a partnership to run for the next several years.
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Products & ServicesMovistar Car free for a month
Movistar is offering free activation and a month’s subscription to its Movistar Car service as part of seasonal promotions.
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PremiumO2 Germany acquires marketing platform Tarifhaus
O2 Germany acquired 100% of the shares in Tarifhaus, a Munich-based online marketing platform for mobile tariffs
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PremiumVodafone promotes 5G networks with EV call
Vodafone Portugal used its 5G network to stream a 4K call to a Renault electric vehicle.
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PremiumDeutsche Telekom obtains preliminary injunction against Lemonade to prevent magenta use
Deutsche Telekom (DT) obtained a “preliminary” injunction against US-based insurance provider Lemonade, preventing it from using the colour magenta in its branding in Germany.
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PremiumOpenreach agrees four-year sponsorship deal with Ulster Rugby
Openreach agreed a four-year sponsorship contract with Ulster Rugby, starting from the current 2019/20 season.
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Public AffairsMPDFT seeks to ban Vivo Ads’ geolocation feature
Investigation into data use may give insight into parameters of privacy law in Brazil. However, suggestions of potential impropriety at the operating business cast a shadow over Vivo attempts to position itself as a data privacy champion.
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PremiumT-Mobile US has acquired PushSpring, a mobile marketing agency
T-Mobile US (TMUS) looked to have quietly acquired US-based mobile marketing agency PushSpring in order to increase its advertising technology expertise.
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PremiumVodafone UK undergoing a brand refresh
VfUK undergoing a brand refresh, following the launch of a new marketing campaign.
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PremiumEE fined by ICO for unwanted marketing messages
The Information Commissioner’s Office (ICO) fined EE £100,000 for sending more than 2.5 million direct marketing messages to its customers without their consent.
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PremiumEE refreshes its contract bundles
EE refreshes tariffs: axes Max; debuts Smart Plans, Swappables, Service Packs
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PremiumDeutsche Telekom People Moves, June 2019
36 key people moves tracked and analysed. Bohle takes over delicate privacy role from Kremer.
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Products & ServicesMovistar Ads reaches Colombia
Movistar Colombia is building on earlier adoption of LUCA data solutions to enable new revenue-generating digital offerings for advertisers.
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PremiumDT puts T-Mobile mark reset on pause
Move might hint at a broader refresh of Group–US links.