All Marketing articles – Page 4
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MarketingTelefónica, Deutsche Telekom lock horns over ‘T’ logo
DT objects to Telefónica’s adoption of a ‘T’ made up of five circles.
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PremiumElsewhere in Deutsche Telekom Group: DT top of the pile
DT is top telco brand in Europe, again, and surpasses new arch-rival AT&T in global premier league.
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MarketingBT recalibrates ad strategy with in-house reshuffle
Operator joining up ad capabilities across Consumer, Enterprise, and Global. Establishes new Media Centre of Excellence to share learnings.
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PremiumMovistar refreshes ad agency line-up
Operator is seeking new go-to-market strategy for diversified portfolio.
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M&AT-Mobile US picks up rideshare advertiser Octopus
Adtech-focused Marketing Solutions division makes acquisition to expand marketers toolkit. Octopus Interactive to transition to T-Mobile network for device connectivity.
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PremiumCompelling 5G use-cases still to come, says EE
EE brand director concedes 5G marketing more difficult than when 4G arrived. Anticipates “a lot” of the 5G use-cases will not arrive in the short term. Next phase of rollout plan begins with indoor launch.
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Venturing & InvestmentsVodafone venturing alumni earn No Big Deal backing
Marketing platform provider No Big Deal banks €465,000 in funding to scale in Benelux region. Founded in 2020 by former Vodafone Procurement Company and Tomorrow Street managers Bergstra and Klemetz.
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Strategy & ChangeAdobe on rise as Vodafone signals more marketing shifts
Adobe to play further role in transformation programmes over coming months. Adobe, Dentsu, Facebook, and Google point to value of symbiotic relationships with Vodafone.
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PeopleGroves comes up inside track to lead VM O2 marketing
Former Tesco Mobile CMO to lead on VM O2 brand and marketing as two prime candidates depart. Veteran Groves set to push for a more holistic approach to customer experience across the merged business.
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Strategy & ChangeT-Mobile US pushes ahead with mobile ad-tech plans
Magenta Marketing Platform bundles mobile network data, but not location data, for advertisers to reach targeted audiences.
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Venturing & InvestmentsIterable goes double unicorn with DTCP backing
Customer communications platform player takes $200m in funding, with Deutsche Telekom Capital Partners on the ticket. Medium-term IPO a potential exit route for Group investment arm. Martech continuing to pique interest for DTCP.
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PeopleDeutsche Telekom movers: brand leadership overhaul at T-Mobile
American NatCo’s Chief Marketing Officer Matt Staneff exits, paving the way for evolved brand and communications strategy. Group compliance lead Mackert reportedly exiting. Czech NatCo confirms leadership for newly-unified Enterprise division.
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Strategy & ChangeTelefónica draws new logo to reflect digital vision
New marque is the first corporate identity refresh this century for the operator. Executive Chairman Álvarez-Pallete outlined symbolism behind the change at Group AGM.
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PremiumElsewhere in BT Consumer: Extreme E rights nabbed
BT Sport takes racing rights and targets Ashes renewal.
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Vendor VoiceTeradata: telco leaders must step up to seize data opportunity
Breaking down silos to seamlessly orchestrate data can deliver a virtuous circle of customer improvement and operational efficiency, presenting a springboard for a strategic reboot. In adopting tech sector business models, telcos have yet to fully grasp the value of their data assets, with coordination acting as a powerful ...
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Products & ServicesUpstart Airtel rouses Vodafone Spain’s ire
New Spanish service provider revives Airtel brand after Vodafone Spain let trademark expire. VfS demands company stop using the brand.
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PremiumElsewhere in Vodafone Group: Colao tipped for fast lane
Fast lane for Colao?; Vodafone draws IoT.nxt further into fold; Vodafone brand disappears from Malta.
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MarketingNew T-Mobile US unit to take Un-Carrier model into ads
2019 Pushspring buyout morphs into launch of T-Mobile Marketing Solutions business, with talk of “disruption” and focus on industry “pain points”.
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Partnerships & AlliancesVodafone looks to unlock Spanish home security market
Vodafone Spain looks to mimic Telefónica success with entrance into connected-security market. Strategic agreement with market leader Securitas Direct picks up pieces of latter’s former relationship with incumbent rival. Deal announced after Telefónica and Prosegur’s JV highlights strong customer acquisition since launch earlier in 2020.
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