All Marketing articles – Page 3
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Consumer (B2C)BT’s new retail hub is a ‘glimpse into the world of new EE’
Consumer CEO Marc Allera says launch of EE Studio represents BT’s converged consumer ambition and strategic transformation.
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PremiumDeutsche Telekom seeks to put stamp on ‘Magentaverse’
Group files trademark registration for a pink-hued play on the metaverse.
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PremiumRebranded BT Pension Scheme division bags first client
BTPS’s primary service provider renamed Brightwell as part of move into world of fiduciary service provision.
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PremiumDeutsche Telekom fails in attempt to block 1&1 5G advertising
Regional German court rules in favour of 1&1 over advertising for new mobile network, although decision said to be “not yet final”.
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Vendor VoicePega: Bridging the Digital Skills Gap Faster with Low-Code
Operators are correctly pursuing digitalisation strategies, but continued siloing risks customers becoming “stuck” between teams or channels, warns Pega.
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PremiumAdwatch selects Telefónica Tech for blockchain-powered campaign transparency
Partnership with Spanish adtech startup intended to boost authenticity of audience metrics for marketing campaigns.
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PremiumBT evolves Board of Directors to fill vacancies
Maggie Chan Jones and Ruth Cairnie appointed as new Independent Non‑Executive Directors.
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PremiumTelefónica and DT suspend legal dispute over ‘T’ logo
Operators mutually agree to end 18-month-long clash over branding.
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PremiumT-Mobile US potential suitor for Ryan Reynolds’ Mint Mobile
Unnamed source claims MVNO, which already uses T-Mobile’s network, could be acquired by the American operator.
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MarketingMagyar Telekom to drop T-Systems brand
Deutsche Telekom-controlled telco to meld B2B brands and functions to improve go-to-market for “convergent digital business offerings”.
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Strategy & ChangeDeutsche Telekom plays off the T with fresh ‘international’ logo
DTAG preps new visual element for global marketing armoury.
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Strategy & ChangeVodafone brand ditched in New Zealand
Telco to be rebranded as One New Zealand in early-2023.
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PremiumElsewhere in BT Enterprise: another council objects to Street Hubs
Street Hubs face further obstacles; channel partner trumpets 4,000% growth after EE deal.
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InterviewVOXI taps digital to drive Gen Z growth
Vodafone UK’s youth-focused sub-brand is independent with benefits.
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Partnerships & AlliancesOperators join peers in RCS marketing drive
EE, VM O2, and Vodafone prepare to launch inter‑operator Rich Communications Service. Trio aim to lure marketers with 17 million customer base.
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PremiumElsewhere in Openreach: rival CityFibre making headway
Openreach renews ADVA relationship; rebrand initiated; altnet rollouts pick up pace.
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Strategy & ChangeVodafone weighs risk of Gen Z customers
Vodafone sees potential risk in younger generation.
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Public AffairsFCC probes T-Mobile data policy
US regulator queries T-Mobile and its operator peers in data collection and storage investigation.
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Venturing & InvestmentsWayra Germany invests in video marketing specialist
tubics focuses on SEO and YouTube channel optimisation.