All Marketing articles – Page 2
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Weekly BriefingsDeutsche Telekomwatch Weekly: is DT rethinking its now mega-branding?
Despite new-found status as top-ten global brand, Group is also making visual identity changes behind the scenes that underline question of whether ‘Deutsche Telekom’ name chimes with global, ‘digital’ ambitions. 20+ more stories…
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MarketingDeutsche Telekom’s new brand sharpens identity down to a ‘T’
DT has reportedly deliberated the adoption of a more generic Group brand.
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MarketingStudy says Deutsche Telekom is now world’s most valuable telecoms brand
Brand Finance places Group ninth overall across global businesses.
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Financial & PerformanceTelcoX study: Deutsche Telekom closes out 2023 as Europe’s only telecoms alpha
Recent years’ breakaway of Deutsche Telekom from the European telco peloton is one of key themes highlighted in TelcoX EMEA CSP and ecosystem Leadership & Performance Report.
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Consumer (B2C)UK altnet Lit Fibre says ‘ship has sailed’ on unravelling broadband misinformation
Speaking to TelcoTitans Infrawatch Lit Fibre Commercial Director Avril Webster laments misleading advertising of tier-one providers; questions timeframe of Ofcom’s guidance on broadband terminology as Lit looks to do its part in educating consumers.
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PeopleBT Biz swaps marketing lead; Bird flying to Mars
EE veteran and Enterprise alumni bids farewell, handing B2B remit to Helen Whetton. Shares journey supporting consumer and business strategy reboots, sees BT Business poised for ‘bright future’…
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Strategy & ChangeEE spreads its wings with open platform evolution
New platform placed front and centre of “landmark shift” for EE, with likes of consumer electronics, home security, and subscription management available on “open” basis.
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Strategy & ChangeFern goes Cuckoo with refreshed broadband brand line-up
UK infra investor reshuffles brands after recent formation of combined full-fibre challenger.
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MarketingDT chief hints Greece’s OTE may adopt ‘T’ logo
Höttges hails hanging of Group logo as “strong sign of belonging” at Greek operator.
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MarketingT-Mobile brand continues vanishing act with Dutch exit
The new Odido brand is replacing T-Mobile and Tele2 in the Netherlands.
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Network & InfrastructureVodacom brands new TowerCo business as Mast
Vodacom sticks with simplicity in branding its new South African tower spinoff.
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OperationsT-Mobile taps advertising ‘pioneer’ to lead T-Ads biz expansion
Jean-Paul Colaco is appointed ‘Chief T-Ads Officer’, says Mike Katz. US NatCo has come under spotlight over data privacy practices.
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Products & ServicesTNT goes live as BT Sport era comes to close
Rebranded BT Sport replacement goes live across the UK and Republic of Ireland today.
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MarketingDeutsche Telekom, Telefónica want more time to resolve ‘T’ logo dispute
Duo asks European Union Intellectual Property Office for six-month extension to resolve differences.
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Consumer (B2C)Virgin Media O2 levels up gaming ambitions
Operator goes toe-to-toe with other UK telcos in gaming sphere after launching ‘first venture’ into sector since merger.
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Consumer (B2C)BT’s new retail hub is a ‘glimpse into the world of new EE’
Consumer CEO Marc Allera says launch of EE Studio represents BT’s converged consumer ambition and strategic transformation.
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PremiumDeutsche Telekom seeks to put stamp on ‘Magentaverse’
Group files trademark registration for a pink-hued play on the metaverse.
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PremiumRebranded BT Pension Scheme division bags first client
BTPS’s primary service provider renamed Brightwell as part of move into world of fiduciary service provision.
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PremiumDeutsche Telekom fails in attempt to block 1&1 5G advertising
Regional German court rules in favour of 1&1 over advertising for new mobile network, although decision said to be “not yet final”.
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Vendor VoicePega: Bridging the Digital Skills Gap Faster with Low-Code
Operators are correctly pursuing digitalisation strategies, but continued siloing risks customers becoming “stuck” between teams or channels, warns Pega.