BTwatch

BT’s Marc Allera: putting relationships first as operators strive for ‘resonance and relevance’

2024-02-26T14:29:00

btw353-tt-marc allera mwc

Source: EE

MWC: BT Consumer CEO lays out focus on building a “relevant” EE brand that prioritises connectivity-adjacent services, before leveraging BT’s network strengths once relationships are built.

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