PegaWorld 2022 event preview: iNspiring telco transformation

Vodafonewatch channel sponsor Pega, best known in the telecoms sector for big data-led, personalised Always-On Marketing and top-line revenue impact, is hosting its annual PegaWorld conference on 24 May 2022 (Europe, RoW; 9:00 EDT, 14:00 BST, 15:00 CEST) and 25 May (APAC; 10:00 AEST).

Pega is flexing its muscles in the enterprise cloud software space to raise awareness, understanding and adoption of its Platform offering’s scope for Intelligent Automation, which is presented as securely and rapidly extending AI-fuelled, real-time digital automation, intelligence and prediction across business process management and transformation, as well as marketing, sales, customer engagement and service lifecycle.

As a strategic partner, Pega places itself at the heart of telcos’ own journeys to techco-enabled operating and business models rich in agile, low-code development, DevOps, and bots. The proposition promises to deliver on efficiency as well as growth metrics (including CX, NPS and retention). This is underpinned by the mantra of starting fast and simple, rather than necessitating extended mega-project groundwork — ‘one customer journey [or project] at a time’ — and then scaling.

For 2022, the event format is virtual and condensed, at just 2.5 hours (run twice, for different timezones), with PegaWorld  as always pitched for its immersiveness — i.e. focused on real-world peers and how they are leveraging Pega and pushing the boundaries, with around 30 participative client presentations and discussions on offer. Click here to register and for more information.