OTE dons parent’s T in brand switch-up
With adoption of ‘Cosmote Telekom’ as new commercial marque, outlying NatCo finds compromise with parent Deutsche Telekom that preserves local brand equity while unlocking more efficiencies from being part of DT family.
This article includes:
- Organisations: Cosmote; Cosmote Telekom; Deutsche Telekom; Hellenic Telecommunications Organisation; OTE Group; T-Mobile US (TMUS).
- Geographies: Czechia; Europe; Germany; Greece; North America; Poland; United States of America (USA).
- People: Dominique Leroy; Kostas Nebis.
- Themes: Advertising campaigns; Branding; Commercial; Digital services; Fixed services; Marketing; Sales; Strategy.
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