All WPP articles
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PeopleBT Peoplewatch: high-profile exits at Group, Openreach, amidst digital imports
20+ senior and strategic changes at BT, including a transformation guru brought in from KPN to lead Business recovery; policy and regulation in focus at Group level; IT architecture swaps at Digital; and convergence expertise imported to support EE ambitions…
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Weekly BriefingsBTwatch Weekly: CEO claims ‘solid start’ but warns of tumultuous year to come
Latest from BT and its interests, including: a Q1 report that tees up plenty of turbulence to come, but with a recovery scheduled within the next 18 months; a massive ESN contract in the works with BT despite equally substantial delays in recent years; and new digs for the former CEO…
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PeopleEx-BT CEO Philip Jansen named WPP chair
Advertising giant WPP appoints Jansen to Non-Exec Chair role, amidst rumours of Rentokil buyout…
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PeopleBT tech veterans reunite at M&S
BT’s Chief Architect Josie Smith has started a new role as CTO for food and fashion retailer Marks & Spencer.
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MarketingTelefónica, Deutsche Telekom lock horns over ‘T’ logo
DT objects to Telefónica’s adoption of a ‘T’ made up of five circles.
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MarketingBT recalibrates ad strategy with in-house reshuffle
Operator joining up ad capabilities across Consumer, Enterprise, and Global. Establishes new Media Centre of Excellence to share learnings.
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Strategy & ChangeTelefónica draws new logo to reflect digital vision
New marque is the first corporate identity refresh this century for the operator. Executive Chairman Álvarez-Pallete outlined symbolism behind the change at Group AGM.
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PeopleIT transformation lead Rachel Higham leaves BT
Higham, Managing Director of IT, leaves a vacancy currently plugged by key lieutenant Mark O’Flaherty. Exec appointed CIO at advertising giant WPP. Self-styled “Chief Sherpa” leaves with substantial transformation work still to be done, despite marked progress.
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MarketingEE influence sees BT switch multi-million ad account
AMV BBDO bows out from BT’s advertising after more than 20 years. EE’s main creative partner builds on its success in delivering Beyond Limits. Mobile marketers charged with supporting internal transformation as well as external image.