Vodafonewatch

Safaricom to implement advertising on M-PESA platform

2021-11-30T14:36:00

Safaricom to implement advertising on M-PESA platform

Source: Vodafone Group / Philip Mostert / Flickr

Operator hopes to open additional revenue streams for its biggest earner. Parent Vodacom will apply lessons from similar offering with Alipay in South Africa.

Register for free to continue reading this article

Already registered? Sign in here.

Join the TelcoTitans community and continue reading this article

By registering for a free account, you will get immediate access to the rest of this article, plus:

  • Enhanced access to TelcoTitans with three free article views per month
  • TelcoTitans Daily and Weekly newsletter briefings

“The detail is very good. Better than we get internally.” – GM, Vodafone OpCo 

Register now

 Want full access to TelcoTitans content? Check out our subscription options.