All Ulrich Klenke articles
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MarketingDeutsche Telekom retains title of most valuable telecoms brand
Latest ranking from Brand Finance shows Deutsche Telekom remains the most valuable telecoms brand in the world, while expansive rival e& is the fastest growing.
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MarketingDeutsche Telekom’s new brand sharpens identity down to a ‘T’
DT has reportedly deliberated the adoption of a more generic Group brand.
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MarketingStudy says Deutsche Telekom is now world’s most valuable telecoms brand
Brand Finance places Group ninth overall across global businesses.
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MarketingTelefónica, Deutsche Telekom lock horns over ‘T’ logo
DT objects to Telefónica’s adoption of a ‘T’ made up of five circles.