Virgin Media O2 to anonymise mobile geodata for brand owners via Blis’ Audience Explorer
UK operator signs three-year exclusive deal with data platform to give marketers insight into mobile brand engagement, as VM O2 remains keen to expand market for O2 Motion offering…
This article includes:
- Geographic: Germany; UK (United Kingdom).
- Organisations: Blis; Department for Transport (DfT); Office for National Statistics (ONS); Smart Steps; Strand Partners; Telefónica Deutschland (O2 Germany); Telefónica Group; UK Health Security Agency; Virgin Media O2 (VM O2); Virgin Media O2 Business.
- People: Greg Isbister.
- Themes: AI-powered Smart Holdout Groups; Artificial intelligence (AI); Audience Explorer; Big data; Brand Elevator; Cookieless solutions; Marketing campaigns; Mobile brand engagement; Mobility data; Movers Index; O2 Mobility Monitor; O2 Motion; O2 Motion Brand Elevator; Omni-channel marketing.
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