UK telcos under regulatory fire for ‘misleading’ ads

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Source: Freepik / ijeab

BT, TalkTalk, and Virgin Media O2 asked to remove ads following ASA investigation into claims that they could mislead consumers about mid-contract price hikes.

This article includes:

  • Organisations: Advertising Standards Authority (ASA); BT Group; Committees of Advertising Practice (CAP); EE; Ofcom; Plusnet; TalkTalk; Three UK; Virgin Media O2 (VM O2); Vodafone UK.
  • Geographies: Europe; UK.
  • Themes: Advertising; Broadband; Consumer protection; Legal and regulatory; Marketing; Mobile contracts; Price increases; Public affairs; Regulatory compliance.

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