Serrahima on the up as Telefónica targets multi brand
Neal Doran2021-01-29T09:13:00
As Telefónica aims to make customer experience a key differentiator in its domestic market, Pedro Serrahima, the executive behind O2’s Spanish launch takes charge of the drive. Marisa Urquía also promoted to oversee transformation projects as Executive Chairman Gayo slims down the executive committee.
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