O2 Germany revives Simyo B-brand as discount push continues
Mobilezone partnered to resurrect budget brand, continuing commercial aggression as O2 seeks to fill void left by 1&1 contract loss. Strategy shift yet to materially deliver, however. Read more…
This article includes:
- Organisations: 1&1; Ay Yildiz; Bouygues Telecom; Deutsche Telekom; E-Plus; Freenet; KPN; MásOrange; Mobilezone; Ortel Mobile; Telefónica Deutschland (O2 Germany); Telefónica Group; Telekom Deutschland; United Internet; Vodafone Germany.
- Geographic: Belgium; Europe; France; Germany; Netherlands; Spain; Switzerland.
- People: Feyzi Demirel; Ralph Dommermuth; Markus Haas; Tim Höttges.
- Themes: 5G; Commercial strategy; Convergence sales; Discounted tariffs; Enterprise (B2B); E-commerce; Mobile virtual network operators (MVNO); National roaming; Revenue-sharing models; SIM; Strategy.
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