Telefónicawatch

Movistar Plus+ lays out international content distribution strategy

2022-03-08T13:10:00

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Source: Movistar Plus+

Movistar Plus+ Internacional division established to drive original, Spanish-language productions in overseas markets. Buendía Estudios and Sony executive Valenzuela installed to lead the unit. Content partnerships prioritised, with distribution brought closer in-house.

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