All Telefónica Deutschland (O2 Germany) articles
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Partnerships & AlliancesVirgin Media O2 to anonymise mobile geodata for brand owners via Blis’ Audience Explorer
UK operator signs three-year exclusive deal with data platform to give marketers insight into mobile brand engagement, as VM O2 remains keen to expand market for O2 Motion offering…
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Weekly BriefingsTelefónicawatch Weekly: Group seeks R&D boost, CEO comfy in GSMA chair, fresh startup investment
Telefónica goes to market with new AI, blockchain, cybersecurity, and quantum computing services. Meanwhile, German telcos lend each other a hand to get Gigabit 5G services on the rails.
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PeopleTelefónica names new brand boss to lead German marketing ramp-up
Steve Plesker permanently fills Brand & Marketing Director position at O2, taking responsibility of branding from CCO Andreas Laukenmann. Appointment comes as O2 seeks to push even harder on commercial front…
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Partnerships & AlliancesGerman telcos team up on 5G ‘Gigabit train line’
Country’s four mobile network operators put heads together to bring Gigabit speeds to Hamburg–Berlin line, as they seek to navigate economic and technical challenges associated with improving railway connectivity…
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Weekly BriefingsTelefónicawatch Weekly: Group has new AI friend, Colombia pressure rises, API JV needs reach
Operator backs Perplexity’s AI engine with funding, a trade deal, and fresh TV services. Group also joins calls for more players to get on board with Ericsson API joint venture. Read more…
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Weekly BriefingsTelefónicawatch Weekly: Group fleshes out B2B portfolio
Group seeks to further capitalise on perceived B2B growth opportunity with new automation, cybersecurity, and device-as-a-service products. Meanwhile, Virgin Media O2 gets a wrist-slap from UK advertising regulator. Read more…
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Network & InfrastructureDT hits ceiling on German fibre build amid costs, red tape
Execs indicate operator will be unable to accelerate FTTH buildout over its next strategic cycle, citing planning hurdles, inflation, and sluggish uptake.
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Weekly BriefingsVodafonewatch Weekly: fierce MVNO competition in Vodafone’s largest markets
Latest from Vodafone and its ecosystem as the latest UK merger concessions include MVNO compromise; O2 poaches Lyca from Vodafone Germany; fibre sharing deals signed in Germany while Vodacom South Africa works to push its only fibre JV through antitrust red tape…
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Products & ServicesO2 Germany expands in B2B with fresh automation, rental services
Operating business widens its enterprise offerings to include workflow automation and device-as-a-service, enabled by tie-ups with Apple Financial Services and Workato. Move sees Group continue B2B revenue push as part of wider strategy…
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Network & InfrastructureVodafone Germany extends fibre offer after stitching together rival networks
German OpCo can now activate 9.5 million customers on partner networks, DT included, after ironing out technical issues.
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PeopleTelefónica Peoplewatch: SVP departs to explore tech advisory, VM O2 commercial rejig
25+ senior and strategic changes at Telefónica, including: VM O2 chief Lutz Schüler taking leave of absence; Group tech innovation SVP departed to explore tech advisory roles; and VM O2 switching up commercial leadership…
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Enterprise (B2B)O2 poaches Vodafone MVNO client Lyca to part-plug 1&1 gap
Lyca Mobile Germany migrates from Vodafone to O2 in latest MVNO coup for the operating business.
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Weekly BriefingsVodafonewatch Weekly: ups and downs for Group M&A projects
Latest from Vodafone and its ecosystem, including: green light for Italian sale, news from wannabe acquisition Nowo, and TPG’s fibre assets still in the shop window; Fries weighs VodafoneZiggo future; Vi bags networks deal in latest turnaround attempt…
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Partnerships & AlliancesEyebrows raised as Deutsche Telekom joins association of fibre rivals
Deutsche Telekom has become a member of fibre access association BUGLAS, but not everyone is happy about it.
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Weekly BriefingsTelefónicawatch Weekly: Group applauds Draghi’s call for telco deregulation
Operator agrees with recent EU competitiveness policy proposals, although industry bodies not so keen on recommendations. Telefónica España faces down competition in its home market, while continuing to reinforce wholesale segment. Elsewhere, Virgin Media O2 defends fibre strategy against CityFibre broadsides. Read more…
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Content & TVO2 wades into German pay-TV battle with platform refresh
Operator launches O2 TV platform as additional option for existing fixed and mobile customers.
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Products & ServicesTelekom Deutschland turns to youth in German pricing fight
German NatCo maintains focus on More for More, and upping inclusive value rather than answering rivals’ aggressive pricing tactics.
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Weekly BriefingsDeutsche Telekomwatch Weekly: three’s a crowd at BT
Future of DT’s relationship with UK incumbent comes back into the public eye after Bharti entrance into major shareholder grouping, plus buildout of Slim family stake.
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OperationsO2 Germany CEO rules out me-too job cuts
Markus Haas says reducing workforce is not on the O2 agenda, instead placing focus on equipping employees with AI tools to boost efficiency. Comments come as Vodafone Germany continues to negotiate scaled-back job cut plans with unions. Read more…
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Weekly BriefingsTelefónicawatch Weekly: Spain puts more rural 5G cash on the table
Telefónica España among operators eligible for extra public funding to expand 5G SA services in rural parts of the country.