All Telcel articles
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PremiumTelefónica Mexico torpedoes 5G premium with service launch
New plans undercut rival offerings with focus on lower‑value tariffs, as Movistar seeks to ‘democratise’ 5G access.
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Strategy & ChangeElsewhere in Telefónica Hispanoamérica: spectrum plans firm up
Novator challenge builds; Telcel Mexican dominance resisted; Peruvian fines upheld.
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Consumer (B2C)Mexico price war heats up as Movistar leverages AT&T network
Movistar Mexico is taking advantage of an enhanced 4G footprint. Wading in to battle with both the incumbent and edgier MVNOs. Data-driven price war.