All Strategy & Change articles – Page 102
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PremiumVodafone: Elsewhere in Europe
Vodafone continues its 5G network expansion, within bounds of spectrum availability. VodafoneZiggo could be going down the Vodafone Spain route by reining in sport TV partnerships.
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Partnerships & AlliancesVodafone claims personalisation progress
Adobe and Persado technology used in conjunction to send out curated text which produced “double-digit” uplift in conversion rates. Personalisation, driven by big data, is a “key strategy” for VfIt’s ongoing churn-reduction and CRM efforts.
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Government seeks sale of 32.5% Coltel stake — report
Government sale stirs speculation about Telefónica Colombia exit.
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Strategy & ChangeDrillisch roaming talks becoming “mother of all battles”
Prospective new MNO remains stuck in talks with rivals, leaving Germany’s four-player 5G strategy in limbo.
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PremiumDeutsche Telekom Q2 FY20
Super-sized by Sprint deal, Group now dwarfs European competitors in terms of sales, spend — and debt. Management attention now firmly on European puzzles that have sat unsolved for years, including teaser of pro-investment regulations. Switch-around of Europe-side executives could bring in fresh ideas and approaches to key strategic ...
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PremiumDT hits investment trail with post-corona setting
Telekom Innovation Pool continues to appear an increasingly important platform for Group’s corporate venturing activity. Investment splurge helping post-COVID-19 B2B strategy take shape.
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PeopleVodafone execs dominate new TPG top team
Five of the eight-strong executive team are former VHA employees.
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PremiumSpecial Report: Vodafone’s billion-dollar bash
Vodafone has spent much of the last 15 years paring back an eclectic wardrobe of ill-fitting minority interests, built up in more extravagant and expansionist times. But now, after a more cost-conscious round of business reshaping, it’s refilled its portfolio with a new range of partly-owned associates and JVs. ...
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Partnerships & AlliancesT-Mobile banking partner recalibrates with sale
Customers Bancorp to sell T-Mobile MONEY enabler BankMobile. BankMobile to be rebranded as BM Banking.
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Strategy & ChangeHöttges takes up seat on Daimler Supervisory Board
Appointment shows growing affinity between telecom and automotive sectors. DT, Daimler face common challenges on transformation journeys.
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MarketingEE influence sees BT switch multi-million ad account
AMV BBDO bows out from BT’s advertising after more than 20 years. EE’s main creative partner builds on its success in delivering Beyond Limits. Mobile marketers charged with supporting internal transformation as well as external image.
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Strategy & ChangeVodafone puts over €1bn of projects in green basket
Group’s interest in chasing Green Bonds shows opportunities for suppliers and partners that can link their products and services to energy and emissions goals. Vodafone’s healthy pipeline of projects boosted by inclusion of older network upgrades, including single RAN deployment. Ongoing efficiency focus likely to ensure the Green Bond ...
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Strategy & ChangeTelekom’s global B2B play mapped out
Through the Group’s latest B2B reorganisation, DT’s home market NatCo is expanding beyond Germany and into the Americas, Asia, and elsewhere.
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Strategy & ChangeItaly’s INWIT: we’re Mercedes of tower race
CEO sees refresh of INWIT’s internal operations, instigated following meld of Vodafone Italy towers, as basis for industry leadership and stepping stone to expansion into new markets.
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Content & TVVodafone rethinking content partner strategy
New unit in London charged with refreshing approach to content buying and alliances with the likes of Amazon and Netflix. As ever, “innovation” is emphasised but the underlying onus appears on consolidation and efficiency.
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InterviewInterview: Julie Snell of the Scotland 5G Centre
Former BT executive is relishing new challenge of bringing together a distinct and inclusive 5G strategy for Scotland. 5G continues to be a disruptive and highly politicised step-change in the telecoms industry’s development, with devolved government seeking policy differentiation from Westminster.
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Network & InfrastructureCellnex swerves Telxius questions as it builds war chest
Robustly growing tower company with €11bn burning a hole in its pocket. Linked to an investment in Telefónica’s “magnificent” infrastructure division. Cellnex management say keen on operational control over investments.
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PremiumElsewhere in Telefónica Infra-Tech: Kymatio gets funding boost; Navantia gets €5m contract
Telefónica backs TM Forum Open APIs, and Wayra invests in cybersecurity.
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PeopleHaines bows out at BT
Veteran omnipresent through a plethora of BT reinventions confirms departure plans. Completing final service launch supporting new data and AI solutions. Expecting to return to a frontline role after a short break.
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Strategy & ChangeOpenet closes out charging win for EE
Vendor’s footprint extended beyond BT Mobile. Deal not just about adding capability — cost savings side noticeably talked up and project sees meld of existing charging technology partners.