Telekom Deutschland turns to youth in German pricing fight
German NatCo maintains focus on More for More, and upping inclusive value rather than answering rivals’ aggressive pricing tactics.
This article includes:
- Organisations: 1&1; Deutsche Telekom; Mobilezone; Simyo; Telefónica Deutschland (O2 Germany); Telekom Deutschland (TDE); T-Business; United Internet; Vodafone Germany.
- Geographies: Europe; Germany; Switzerland.
- People: Ralph Dommermuth; Tim Höttges.
- Themes: 5G; Broadband; Business tariffs; Family plans; Fibre (FTTP); Fibre investment; Fixed broadband; Mobile data; Mobile services; Mobile virtual network operators (MVNO); Monetisation; Pay-TV; Prepaid segment; Streaming.
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