T-Mobile bulks up T-Ads with $600m Vistar buy
T-Mobile US doubles down on growing advertising business with acquisition of digital-out-of-home ad tech specialist Vistar Media for $600m.
This article includes:
- Organisations: Advanced Network Solutions; Lumos; Lyft; Metronet; Octopus Interactive; Pushspring; T-Ads; T-Mobile Advertising Solutions; T-Mobile US; T-Priority; Uber; US Cellular; Vistar Media.
- Geographic: USA.
- People: Jean-Paul Colaco; Michael Provenzano; Mike Katz; Peter Osvaldik.
- Themes: EBITDA; M&A; T-Ads; ad tech; advertising; digital screens; digital-out-of-home; fibre; first responders; out-of-home advertising; retail media network; rideshare; satellite-to-cellular services; wireless assets.
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