Subs growth propels Deutsche Telekom’s congstar into €1bn revenue club
Figures from Telekom Deutschland’s discount brand support Group strategy to use separate brands to target different consumer segments.
This article includes:
- Organisations: 1&1; Congstar; Deutsche Telekom; fraenk; Ja! Mobil; Magenta Telekom; O2; Penny Mobil; Rewe Group; T-Mobile USA; Telekom Deutschland; Telefónica Deutschland; United Internet; Vodafone Germany.
- Geographic: Austria; Germany; USA.
- People: Axel Orbach; Rodrigo Diehl; Srini Gopalan; Tim Höttges; Wolfgang Metze.
- Themes: Automotive industry; Broadband; Business-to-business; Capital Markets; Chief Executive; Chief Operating Officer; Competition; Consumer segments; Contract customers; Customer proposition; Digital brand; Discount brand; Financial analysts; Financial year; Home broadband; Ja! Mobil; Low cost; Managing Director; M2M SIM cards; Management; Market rivalry; Mobile connections; Mobile contract customers; Mobile revenue; Mobile service revenue; Net adds; Parent company; Penny Mobil; Plan changes; Prepaid customers; Primary business; Promotions; Service provider; Service quality; Staff; Stockholders; Strategy; Subscriber growth; Tariffs; Technology; Value.
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