Magenta Telekom Infra rebrands, seeks distance from ex-MNO parent
Austrian TowerCo drops colour scheme associated with Magenta Telekom, as it seeks to stress independence and broaden client base.
This article includes:
- Organisations: A1 Telekom Austria; Brookfield Asset Management; Cellnex; Cellnex Austria; Deutsche Funkturm; Deutsche Telekom; DigitalBridge; EuroTeleSites; GD Towers; Magenta Telekom; Magenta Telekom Infra; TOWERS Infra Austria; Three Austria.
- People: Christian Bauer; Bruno Jacobfeuerborn.
- Themes: Branding; Diversification; Group development; Independence; Infrastructure; Infrastructure spin-offs; Investment firms; Investors; Mergers and acquisitions (M&A); Mobile network operators (MNO); Ownership changes; Site operations; Tenancy ratios; TowerCos; Towers; Utilisation.
- Geographic: Austria; Europe; Germany; USA.
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