All Consumer vertical articles
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Consumer (B2C)Spain’s big three kick off 2025 with bold price hikes despite discount challenge from Digi et al
MásOrange, Telefónica España, and Vodafone Spain ring in the new year with price rises, emboldened by market consolidation, in face of aggressive pricing from challengers.
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Public AffairsForget the jargon and give customers what they really want — BT digital chief
DTW24 – Ignite: Kevin Lee, Chief Digital Officer at BT Consumer, shared how the operator’s API-first, platform approach will help it keep up with fast-changing demands from consumers.
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Financial & PerformanceNew EE must wait five years to be rid of Old BT
New CEO Allison Kirkby re-confirms Jansen/Allera New EE strategy, but BT brand to limp on in Consumer at least until PSTN shutdown, with Plusnet retained as broadband b-brand. ARPU is up, but multiplay elusive as ever, subscribers still being lost, still far from walking the talk. Read more…
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Consumer (B2C)BT’s Marc Allera: putting relationships first as operators strive for ‘resonance and relevance’
MWC: BT Consumer CEO lays out focus on building a “relevant” EE brand that prioritises connectivity-adjacent services, before leveraging BT’s network strengths once relationships are built.
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Strategy & ChangeT-Mobile and Inseego gear up for anticipated FWA boom
Inseego CEO sees new T-Mobile US 5G business plans as ‘catalyst’ for enterprise adoption of 5G FWA.
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PremiumUK gov rallies BT and peers for discount drive
Cost‑of‑living challenges get political attention after BT calls for government leadership.
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Consumer (B2C)Telefónica|Vivo adds in-app shopping to Vivo Play
Brazilian OB marketing new platform as “one-stop-shop” for digital products and services. Shopping app limited to browsing, with TV-based payment solution still under development. Similar to e-commerce platform developed by Movistar for ‘smart-home’ in Spain.
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Innovation (R&D)BT explores edge to “level up” latency for UK gamers
As BT’s edge strategy evolves, gaming emerges as potential use-case. BT’s Neil McRae shares latest thinking about edge business cases. Consumer edge applications more advanced than enterprise services.
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Consumer (B2C)Movistar steps up smart-home drive
Longstanding partner and stakeholder CaixaBank namechecked as partner on TV-based payment solution. Group’s smart-home play given potential leg up by pandemic, with expanded Living Apps catalogue.
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PremiumMargins slip as BT Consumer pursues quality
Another tough COVID-19-impacted quarter but management playing the long game, with a focus on premium services. Network investment continuing as division seeks an uplift from next-generation platforms. BT reputation improving, but weaknesses remain outside core products, necessitating dual-brand approach. Commercial partnerships remain a key strategic element, but hit to ...
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Products & ServicesVodacom tags Alipay to launch digital services “super app”
Partnering a world-leader may be indicative of ambitions for mobile payments, and maybe also e-commerce. Early stage African venture for Alipay, but strategic investor Alibaba has been spinning up regional strategy for several years. Where do M-PESA and Safaricom fit?
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PremiumO2 Germany partners with CTS Eventim
Telefónica Deutschland (O2 Germany) and German event ticketing platform provider CTS Eventim have forged a partnership to run for the next several years.
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PremiumMovistar Colombia links with local retail giant
Movistar Colombia entered a commercial partnership with regional e-commerce platform Rappi that will provide the operator’s customers with additional benefits when using the retailer’s services.
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PremiumBT Sport to produce Amazon’s Premier League content
BT and partner’s experience and capabilities to be put to use in Amazon’s trial run of live soccer broadcasting.
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PremiumESN said to offer in-building gains over Airwave
EE is managing to bring some upside to ESN progress as politicians continue to scrutinise programme management. Vendor ecosystem expanding as meaningful deployment nears.
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PremiumBT upgrades performance management across contact centres
Increasingly UK-based contact centre employees to see performance analysed with customer experience-focused analytics software.