All Consumer vertical articles
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Public AffairsForget the jargon and give customers what they really want — BT digital chief
DTW24 – Ignite: Kevin Lee, Chief Digital Officer at BT Consumer, shared how the operator’s API-first, platform approach will help it keep up with fast-changing demands from consumers.
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Financial & PerformanceNew EE must wait five years to be rid of Old BT
New CEO Allison Kirkby re-confirms Jansen/Allera New EE strategy, but BT brand to limp on in Consumer at least until PSTN shutdown, with Plusnet retained as broadband b-brand. ARPU is up, but multiplay elusive as ever, subscribers still being lost, still far from walking the talk. Read more…
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Consumer (B2C)BT’s Marc Allera: putting relationships first as operators strive for ‘resonance and relevance’
MWC: BT Consumer CEO lays out focus on building a “relevant” EE brand that prioritises connectivity-adjacent services, before leveraging BT’s network strengths once relationships are built.
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Strategy & ChangeT-Mobile and Inseego gear up for anticipated FWA boom
Inseego CEO sees new T-Mobile US 5G business plans as ‘catalyst’ for enterprise adoption of 5G FWA.
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PremiumUK gov rallies BT and peers for discount drive
Cost‑of‑living challenges get political attention after BT calls for government leadership.
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Consumer (B2C)Telefónica|Vivo adds in-app shopping to Vivo Play
Brazilian OB marketing new platform as “one-stop-shop” for digital products and services. Shopping app limited to browsing, with TV-based payment solution still under development. Similar to e-commerce platform developed by Movistar for ‘smart-home’ in Spain.
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Innovation (R&D)BT explores edge to “level up” latency for UK gamers
As BT’s edge strategy evolves, gaming emerges as potential use-case. BT’s Neil McRae shares latest thinking about edge business cases. Consumer edge applications more advanced than enterprise services.
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Consumer (B2C)Movistar steps up smart-home drive
Longstanding partner and stakeholder CaixaBank namechecked as partner on TV-based payment solution. Group’s smart-home play given potential leg up by pandemic, with expanded Living Apps catalogue.
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PremiumMargins slip as BT Consumer pursues quality
Another tough COVID-19-impacted quarter but management playing the long game, with a focus on premium services. Network investment continuing as division seeks an uplift from next-generation platforms. BT reputation improving, but weaknesses remain outside core products, necessitating dual-brand approach. Commercial partnerships remain a key strategic element, but hit to ...
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Products & ServicesVodacom tags Alipay to launch digital services “super app”
Partnering a world-leader may be indicative of ambitions for mobile payments, and maybe also e-commerce. Early stage African venture for Alipay, but strategic investor Alibaba has been spinning up regional strategy for several years. Where do M-PESA and Safaricom fit?
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PremiumO2 Germany partners with CTS Eventim
Telefónica Deutschland (O2 Germany) and German event ticketing platform provider CTS Eventim have forged a partnership to run for the next several years.
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PremiumMovistar Colombia links with local retail giant
Movistar Colombia entered a commercial partnership with regional e-commerce platform Rappi that will provide the operator’s customers with additional benefits when using the retailer’s services.
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PremiumBT Sport to produce Amazon’s Premier League content
BT and partner’s experience and capabilities to be put to use in Amazon’s trial run of live soccer broadcasting.
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PremiumESN said to offer in-building gains over Airwave
EE is managing to bring some upside to ESN progress as politicians continue to scrutinise programme management. Vendor ecosystem expanding as meaningful deployment nears.
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PremiumBT upgrades performance management across contact centres
Increasingly UK-based contact centre employees to see performance analysed with customer experience-focused analytics software.