All Consumer (B2C) articles – Page 7
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Products & ServicesHandset leases lumped into Movistar Fusión 5G bundles
Three-year lease agreements attached to convergence bundles potentially undermining commitments to removing minimum terms. Price increase in “disguise”, says Spanish media. Telco attempts to drive uptake of 5G-enabled mobile devices, amid 5G rollout efforts.
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Consumer (B2C)Telefónica|Vivo adds in-app shopping to Vivo Play
Brazilian OB marketing new platform as “one-stop-shop” for digital products and services. Shopping app limited to browsing, with TV-based payment solution still under development. Similar to e-commerce platform developed by Movistar for ‘smart-home’ in Spain.
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PremiumElsewhere in BT Consumer: Extreme E rights nabbed
BT Sport takes racing rights and targets Ashes renewal.
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Consumer (B2C)BT reshuffles customer comms partner pack
Strategic marketing consultancy Go Inspire displaces Williams Lea for below-the-line marketing contract. CCgroup and The Academy added to BT Consumer agency portfolio in brand awareness push.
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Consumer (B2C)BT Sport signs billboard deal
BT Sport launched a campaign with Ocean Outdoors to broadcast Champions League highlight reels on its digital billboards.
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PremiumElsewhere in BT Consumer: premium broadband competition grows
Vodafone UK takes swing at Consumer’s premium broadband service; net neutrality debate resurfaces.
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Public AffairsOfcom gives BT fibre pricing freedom, but adds burdens
Openreach not to face caps or controls on national ultrafast pricing until 2031, as long as it is “fair and reasonable”. Locally-targeted pricing from Openreach prohibited as Ofcom seeks to protect emerging altnets. BT Consumer may lose some edge from 90 day notice period for new propositions from Openreach. ...
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PremiumBT going it alone with Shared Rural Network plans
O2, Three, and Vodafone reach agreement to construct more than 220 new 4G masts by 2024, taking partial ‘not-spot’ coverage to 84% of UK landmass. Sites will cover areas BT/EE already reach, with “historic investment” seemingly respected, per Allera’s request. Frozen out of initial announcement, BT updated on its ...
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PremiumElsewhere in BT Consumer: spectrum auction looms
UK spectrum auction inches closer, although Ofcom still cautious; Digital Voice expansion; rights picked up in MotoGP and cricket.
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PremiumVivo selects Ericsson for charging solution
B2B and B2C charging consolidated on vendor’s OpenStack-enabled Ericsson Charging platform. Agreement builds on 2012 BSS partnership, with an eye to deployment of emerging 5G products and use cases.
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Consumer (B2C)Droniq goes B2C as new app takes flight
Deutsche Telekom JV looks to widen customer base with app for drone hobbyists. App provides a visual tool for drone flight validation. Early teething problems highlight the project’s complexity.
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Strategy & ChangePlay axed from Telefónica Mexico’s content offering
OB opting to strengthen alliances with other OTT players instead of building out own video content platform. Movistar Play remains live in a host of other Latin American markets, but ambitious growth targets across LatAm far off realisation.
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Venturing & InvestmentsTwo Movistar Money ventures set for take-off
Consumer finance business green-lighted for launch in Colombia, enabling Group to extend partnership with stakeholder BBVA. Telco also heading trials of similar personal loan service in Mexico, with Banco Sabadell on the scene. Both moves continue recent refresh of Telefónica’s financial services partnerships.
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Financial & PerformanceGo-to-market stasis hits Talkmobile numbers
Vodafone UK’s in-house MVNO yet to report uplift from u-turn on customer acquisition and implementation of new platform.
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Partnerships & AlliancesVodafone bolsters Partner Markets federation with MTS renewal
Russian group flags extension to long-standing Partner Markets agreement. Existing relationship billed as fruitful, with eyes now on further “joint projects”.
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OperationsTPG: no plans to drop Vodafone brand
Telco forced to clarify position on sub-brand strategy amid media speculation. Appointment of former Vodafone NZ exec to see refresh of brand strategy, with focus on driving better customer experience.
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PremiumBT plays down risk of FireEye security breach
Group assesses threat to CTI customers as “low to moderate”. No indication, assures BT, that any customer data was compromised.
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Innovation (R&D)BT explores edge to “level up” latency for UK gamers
As BT’s edge strategy evolves, gaming emerges as potential use-case. BT’s Neil McRae shares latest thinking about edge business cases. Consumer edge applications more advanced than enterprise services.