All Consumer (B2C) articles – Page 6
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Strategy & ChangeFrom Bonn to Bellevue: DT CEO Höttges visits TMUS HQ
In a break from virtual meetings, TMUS CEO Mike Sievert hosts Höttges. Much to discuss between parent and NatCo, but talks were said to focus on innovation and serving consumers and businesses. No signs yet of TMUS and DT collaboration on trans-Atlantic B2B. Are Sprint International assets part of ...
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Partnerships & AlliancesSky “fundamental” to BT Sport strategic partnerships
As BT’s sports broadcasting division hunts for minority investors or strategic partners, CEO Jansen puts Sky tie-up front and centre. ITV backs away from chipping in, but remains keen on partnership.
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PremiumElsewhere in BT Consumer: BAI goes underground
BAI takes fibre competition underground and BT unveils a new set-top box.
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Products & ServicesVodafone Italy’s GameNow goes live
Edge-based gaming platform was first announced in September 2019.
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Consumer (B2C)Consumer moves up a gear on customer support
Bridget Lea keen to enhance engagement with customers, at home or in-store. New ‘door-to-door’ device repair service set for launch. Division attempting to ensure service resilience, with post-pandemic consumer habits under watchful eye.
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PremiumElsewhere in BT Consumer: planning law change welcomed
Pricing revelations bring negative publicity; EE way down in customer satisfaction survey; UK government works to facilitate network expansion.
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Partnerships & AlliancesDT’s tooz and Adidas become running buddies
Retailer’s smartphone app and startup’s smart-glasses tech deemed compatible. Operator’s 50:50 JV ramping-up B2B and B2C product development efforts.
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Products & ServicesHandset leases lumped into Movistar Fusión 5G bundles
Three-year lease agreements attached to convergence bundles potentially undermining commitments to removing minimum terms. Price increase in “disguise”, says Spanish media. Telco attempts to drive uptake of 5G-enabled mobile devices, amid 5G rollout efforts.
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Consumer (B2C)Telefónica|Vivo adds in-app shopping to Vivo Play
Brazilian OB marketing new platform as “one-stop-shop” for digital products and services. Shopping app limited to browsing, with TV-based payment solution still under development. Similar to e-commerce platform developed by Movistar for ‘smart-home’ in Spain.
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PremiumElsewhere in BT Consumer: Extreme E rights nabbed
BT Sport takes racing rights and targets Ashes renewal.
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Consumer (B2C)BT reshuffles customer comms partner pack
Strategic marketing consultancy Go Inspire displaces Williams Lea for below-the-line marketing contract. CCgroup and The Academy added to BT Consumer agency portfolio in brand awareness push.
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Consumer (B2C)BT Sport signs billboard deal
BT Sport launched a campaign with Ocean Outdoors to broadcast Champions League highlight reels on its digital billboards.
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PremiumElsewhere in BT Consumer: premium broadband competition grows
Vodafone UK takes swing at Consumer’s premium broadband service; net neutrality debate resurfaces.
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Public AffairsOfcom gives BT fibre pricing freedom, but adds burdens
Openreach not to face caps or controls on national ultrafast pricing until 2031, as long as it is “fair and reasonable”. Locally-targeted pricing from Openreach prohibited as Ofcom seeks to protect emerging altnets. BT Consumer may lose some edge from 90 day notice period for new propositions from Openreach. ...
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PremiumBT going it alone with Shared Rural Network plans
O2, Three, and Vodafone reach agreement to construct more than 220 new 4G masts by 2024, taking partial ‘not-spot’ coverage to 84% of UK landmass. Sites will cover areas BT/EE already reach, with “historic investment” seemingly respected, per Allera’s request. Frozen out of initial announcement, BT updated on its ...
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PremiumElsewhere in BT Consumer: spectrum auction looms
UK spectrum auction inches closer, although Ofcom still cautious; Digital Voice expansion; rights picked up in MotoGP and cricket.
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PremiumVivo selects Ericsson for charging solution
B2B and B2C charging consolidated on vendor’s OpenStack-enabled Ericsson Charging platform. Agreement builds on 2012 BSS partnership, with an eye to deployment of emerging 5G products and use cases.
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Consumer (B2C)Droniq goes B2C as new app takes flight
Deutsche Telekom JV looks to widen customer base with app for drone hobbyists. App provides a visual tool for drone flight validation. Early teething problems highlight the project’s complexity.