All Consumer (B2C) articles
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PeopleTelefónica names new brand boss to lead German marketing ramp-up
Steve Plesker permanently fills Brand & Marketing Director position at O2, taking responsibility of branding from CCO Andreas Laukenmann. Appointment comes as O2 seeks to push even harder on commercial front…
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Financial & PerformancePared-back Plusnet knocked back after axing mobile
Newly fixed-only operator sees customer base drop nearly 30%.
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Consumer (B2C)OpenAI: Altman to assign ‘best people’ to T-Mobile churn challenge
OpenAI CEO bullish on commercial potential of AI tie-up with T-Mobile, based on letting its platform explore operator’s “massive pools of data” for better and more rapid support decisioning.
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M&ARegulator still dubious on Vodafone–Three merger; wants further compromise
Proposed merger of two underpowered MNOs found to have negative ramifications for UK competitive landscape, but the antitrust body offers road to approval via series of behavioural and structural ‘remedies’.
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EventwatchEE navigates ‘tricky’ 5G SA marketing, steers clear of sector’s past blunders
Speaking at Connected Britain, EE Chief Executive Marc Allera said advertising 5G SA is a challenge and not helped by the mobile industry over-promising and under-delivering on non-standalone 5G.
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Network & InfrastructureEE preps for AI future with 5G SA and Wi-Fi 7 upgrades
EE says launch of 5G SA in 15 UK cities, coupled with new Wi-Fi 7 routers, show how operator is preparing for a surge in AI usage and bringing its fixed and mobile networks closer together.
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Products & ServicesEurope’s petri dish: Spain’s incumbents caught in price war with converged challengers
Fixed and mobile challengers forcing Spain’s Big Two into balancing act of retaining customers while maintaining profitability. Freshly unbound Vodafone Spain strategically re-positioning as enabler and challenger, while MásOrange and Telefónica España tease premium sweeteners. Read more…
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Financial & Performance‘Tough decisions’ ahead for Australia’s TPG amid cost-cutting
CEO Iñaki Berroeta announced jobs are going as latest part of multi-year cost-cutting programme.
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Weekly BriefingsTelefónicawatch Weekly: O2 Germany reinforces wholesale defences with Freenet deal
German operator confirms extended wholesale agreement with MVNO as it seeks to fill in future free cash flow hole left by loss of 1&1 deal.
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Financial & PerformanceTelefónica gets to plugging Core Market wholesale gaps
Operator seeks to lock in key wholesale clients and create new revenue sources after management affirms wholesale will “be a drag” on 2024 performance.
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Public AffairsForget the jargon and give customers what they really want — BT digital chief
DTW24 – Ignite: Kevin Lee, Chief Digital Officer at BT Consumer, shared how the operator’s API-first, platform approach will help it keep up with fast-changing demands from consumers.
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Network & InfrastructureDT breaks out XGS-PON in fibre tariff switch-up
Telco seeks to re-fuel its strategically vital broadband upsell and fibre monetisation pushes with a new set of plans for German households and businesses.
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Strategy & ChangeAllera, Mehta team up to bridge BT’s digital divide, drive ‘platform-thinking’
DTW24 – Ignite: Chief Digital & Innovation Officer Harmeen Mehta joined on-stage by Consumer CEO Marc Allera to hype transformation advances as Digital overhaul impacts EE platform-building.
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OperationsT-Mobile ramps up retail workforce ahead of price hikes
American NatCo appears to have reinforced its customer front line in Q1 FY24, as it seeks to keep pace on customer base growth while bedding in price rises.
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Financial & PerformanceNew EE must wait five years to be rid of Old BT
New CEO Allison Kirkby re-confirms Jansen/Allera New EE strategy, but BT brand to limp on in Consumer at least until PSTN shutdown, with Plusnet retained as broadband b-brand. ARPU is up, but multiplay elusive as ever, subscribers still being lost, still far from walking the talk. Read more…
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Consumer (B2C)BT delays Digital Voice switchover, revamps all-IP rollout plan
BT needs more time to complete the switch to digital landlines but hopes Digital Voice customer conversions will go hand-in-hand with full-fibre upgrades.
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Consumer (B2C)EE’s £6m bricks-and-mortar retail investment brings more customers, better connections
EE’s newest Experience store opened in Bristol, with nine more to follow in the next year as part of £6m retail investment.
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Public AffairsNetomnia: UK’s One Touch Switch ‘hijacked’ by BT, VM O2 as scheme delayed again
Altnet CEO Jeremy Chelot tells TelcoTitans that the UK’s One Touch Switching hub is unviable under current governance, with BT and Virgin Media said to be dragging feet and over-complicating proceedings. A new date has been set, but concerns remain. The alternative? ‘I’ve built it, and it took me three weeks’…
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Consumer (B2C)BT’s Marc Allera: putting relationships first as operators strive for ‘resonance and relevance’
MWC: BT Consumer CEO lays out focus on building a “relevant” EE brand that prioritises connectivity-adjacent services, before leveraging BT’s network strengths once relationships are built.
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PeopleBT Consumer's Allera backs Kirkby after missing out on top job
Consumer CEO suggests he had plans to “do something really quite interesting” had he been picked for the Group’s top job, but backs Kirkby to bring telco nous to the role.