BTwatch

BT targets Amazon as key commercial partner

2021-07-22T15:12:00

btw327-tt-amazon-bt-partnership

Source: Christian Wiediger / Unsplash

As Consumer embraces a platform strategy and seeks new partners to help boost customer value and enhance its billing relationships, a concerted effort is being made to woo internet giant Amazon. Relationship building reflects determination to achieve a “best for partnerships” strategic objective.

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