BTwatch

BT taps into Salesforce on enterprise CX

2021-05-26T11:02:00

btw325-tt-salesforce-cx

Source: Salesforce

BT’s Amit Sharma provides insights into the Group’s collaboration with Salesforce on the implementation of Open APIs. Aim is to create a more automated, digitally-led customer experience for enterprises. Project sees adoption of iterative approach, with less ‘big bang’.

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