Telefónica names new brand boss to lead German marketing ramp-up
Steve Plesker permanently fills Brand & Marketing Director position at O2, taking responsibility of branding from CCO Andreas Laukenmann. Appointment comes as O2 seeks to push even harder on commercial front…
This article includes:
- Organisations: 1&1; AOK-Bundesverband; Doyle Dane Bernbach; Scholz & Friends; Select World; Telefónica Deutschland (O2 Germany); Telefónica Group; Telekom Deutschland; Vodafone Germany.
- Geographies: Europe; Germany.
- People: Michael Falkensteiner; Markus Haas; Andreas Laukenmann; Steve Plesker.
- Themes: Advertising; Brand communications; Branding; Commercial strategy; Consumer (B2C); Digitalisation; Leadership changes; Marketing; National roaming; People moves; Strategy.
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