All OTT (over-the-top) articles – Page 3
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Operations
Digital transformation (DTW19): culture change, reskilling crucial
Reskilling employees fundamental to Wind Tre’s digital transformation strategy. Cultural and organisational change critical for digital transformation to be adopted at scale and to succeed. Operators must change their corporate identity to attract vital new talent. Wind Tre CIO sceptical of vendor marketing of new technologies.
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Innovation (R&D)
TM Forum DTW19: 2019 Catalysts spark pragmatic innovation
Rundown of key Catalysts, joint initiatives. More than 30 joint technology projects demoed, with assurance, partnering, and customer experience to fore. Operator preoccupations ahead of 5G include profitability and effectiveness of network slicing. Drones, emergency services, and healthcare among focus verticals.
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Premium
Spain: Movistar intensifies premium approach
Movistar España is aiming to protect its big-spending customer base with VIP customer service benefits, as it continues to pursue a ‘more for more’ strategy. Commercial offering increasingly diversified through new digital services intended to bring Movistar customer relationship into new markets. While protecting its most valuable exclusive content, ...
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Premium
Vodafone delivers remedy package for Liberty merger
Wholesale deal with Telefónica aims to secure Liberty merger go-ahead. Vodafone also commits to deliver OTT TV services in Germany. DT and broadcasters remain unimpressed. EC pushes back deadline again on merger investigation.
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Products & Services
MediaKind to integrate Netflix into Vivo’s IPTV platform
Brazil is a key market for a partnership between Telefónica and the latest incarnation of Ericsson Media Solutions, with the vendor supporting OTT integration that is essential for the operator’s convergence strategy.
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