Europe’s petri dish: Spain’s incumbents caught in price war with converged challengers
Fixed and mobile challengers forcing Spain’s Big Two into balancing act of retaining customers while maintaining profitability. Freshly unbound Vodafone Spain strategically re-positioning as enabler and challenger, while MásOrange and Telefónica España tease premium sweeteners. Read more…
This article includes:
- Organisations: abrdn; Arjun Infrastructure Partners; Comisión Nacional de los Mercados y la Competencia (CNMC); DAZN; Digi Spain; Finetwork; Jazztel; La Liga; Lowi; Macquarie Capital; MÁSMÓVIL; MásOrange; Movistar; Netflix; O2; Orange Spain; Simyo; Telefónica España; Vodafone Spain; Yoigo; Zegona Communications.
- Geographic: Europe; Spain.
- Themes: 5G; ARPU; Broadband; Consolidation; Convergence; Discounts; Fibre-to-the-home (FTTH/FTTP); Fixed broadband; Infracos; Low-cost offerings; Mobile data; Mobile virtual network operator (MVNO); Network sharing; Premium services; Spectrum; Streaming rights; Tariffs; Telecoms market; Wholesaling.
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