Innovation and R&D

All the latest news, insight and analysis regarding the latest innovations and research and development initiatives by BT, Deutsche Telekom, Telefónica and Vodafone.

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BT seeking SMB gains with EY insight, Pega platforms

2025-01-29T08:49:00+00:00

Under the hood: how BT worked with EY and Pega to achieve a 360-degree customer view, implementing AI-powered propensity models, data-driven decisioning and hyper-personalisation to step up SMB engagement.