All Customer experience (CX) articles – Page 4
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PremiumElsewhere in BT Consumer: CNN cut from BT TV
BT Sport expands cricket portfolio; CNN news channel removed from BT TV; Fibre altnet exec raises concerns over nature of FTTP marketing.
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PremiumAtento notches growth in Telefónica CX relationship
Former Telefónica subsidiary Atento flags growth in Telefónica revenue as numbers return to pre-pandemic levels. Contact centre operator’s increased interest in ‘Multisector’ business not yet fulfilling revenue diversification ambitions, with Telefónica contract expirations looming.
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PremiumVodafone and Amdocs go again on CX improvement
Group-wide partner tapped to deliver CRM upgrade for Spanish OpCo. Tie-up marks an expansion of previous CX-oriented arrangement. Focus on helping facilitate Vodafone Spain’s “TechCo” transition and cost reductions.
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PeopleGroves comes up inside track to lead VM O2 marketing
Former Tesco Mobile CMO to lead on VM O2 brand and marketing as two prime candidates depart. Veteran Groves set to push for a more holistic approach to customer experience across the merged business.
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Strategy & ChangeElsewhere in Vodafone Group: Vodafone Business goes digital
Vodafone Business goes digital on customer experience; SD-WAN adoption hits bumps; telcos team up on handset eco-ratings.
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Venturing & InvestmentsShopper tracking startup earns Wayra investment and O2 deal
Wayra UK dials up London-based startup’s already substantial financing. Investment sets the stage for a “multi-million-pound” retail partnership with the Group’s UK operator.
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Suppliers & SCMNPS revival makes for happy shopping at Vodafone’s VPC
Digital transformation at Vodafone’s procurement unit said to have driven positive Net Promoter Scores for user experience. VPC says it is now faster, more efficient, and has “happy” purchase orders. Process mining and machine learning driving further efficiencies.
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Partnerships & AlliancesO2 adopts ‘conversational’ AI-based platform
Operator purchases three-year licence, with AI tech set to support long-term aim of becoming CX “champion”.
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Partnerships & AlliancesBT taps into Salesforce on enterprise CX
BT’s Amit Sharma provides insights into the Group’s collaboration with Salesforce on the implementation of Open APIs. Aim is to create a more automated, digitally-led customer experience for enterprises. Project sees adoption of iterative approach, with less ‘big bang’.
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Suppliers & SCMAtento targets ‘reshaped’ Telefónica relationship
Contact centre operator Atento claims largest share of Telefónica CX spend. As Atento-Telefónica MSA expiration nears, the priority is to “earn” business from the operator going forward. Telefónica eyes CX digitalisation in ongoing operational efficiency drive.
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Partnerships & AlliancesTelefónica|Vivo opts to join Dotz for further five years
Vivo extends collaboration with long-time customer loyalty partner, with focus on achieving retention boost. Brazilian operator also eyeing stake in Dotz. Amazon and Apple join Vivo in Dotz partner ecosystem.
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Vendor VoiceTeradata: telco leaders must step up to seize data opportunity
Breaking down silos to seamlessly orchestrate data can deliver a virtuous circle of customer improvement and operational efficiency, presenting a springboard for a strategic reboot. In adopting tech sector business models, telcos have yet to fully grasp the value of their data assets, with coordination acting as a powerful ...
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PeopleT-Mobile CIO Cody Sanford exits amid IT–digital reshuffle
Cody Sanford, Chief Information Officer and Chief Product Officer at T-Mobile US, is set to leave to pursue “external opportunities”. Chief Operating Officer Brian King steps into CIO vacancy. Wider reshuffle flagged to support new digital strategy.
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PeopleTransformation guru Baumann joins Vodafone Germany
Former Microsoft transformation lead Heide Baumann named Director, Commercial Operations at German operator. Brings experience from BT, Liberty, and Three to Vodafone.
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Partnerships & AlliancesVodafone NZ pivots to improve post-sale performance
Former Vodafone OpCo jumps on CX/digital transformation train in a big way, in bid to raise profitability. Quadruple IT stack legacy of time in Vodafone Group one area of inefficiency to be removed. Two of top team shuffled out amid commercial reset, including long-time Vodafone exec Antony Welton.
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Strategy & ChangeDeutsche Telekom to ‘new-skill’ nearly a third of workforce
VP, Digital Transformation Bruné highlights skill upgrades as fundamental to success, pushing “new-skilling” to top of the Group’s strategic priority list. DT aims for 30% uptake of up-skilling programme by 2024.
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PremiumAmdocs extends its reach into Romania
Vodafone Romania to have deeper view of customer journeys in convergence drive. Amdocs continues to showcase its presence across the Group.
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OperationsTPG: no plans to drop Vodafone brand
Telco forced to clarify position on sub-brand strategy amid media speculation. Appointment of former Vodafone NZ exec to see refresh of brand strategy, with focus on driving better customer experience.
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Public AffairsVodafone takes political heat over customer complaints
Ministers scold eir and Vodafone Ireland for poor customer service during pandemic. Following meetings, outage disrupts VfIr data services.
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Vendor VoiceSalesforce Industries: bringing cloud Vlocity to telco CX
As the CRM giant sharpens its focus on telco transformation, Salesforce Industries highlights the need for operators to lose legacy baggage, embrace cultural change, and focus on collaboration to move at digital pace. Experience of acquisition Vlocity demonstrates three trends in telco transformation, from gradual evolution to enthusiastic adoption ...