All BT Consumer articles – Page 14
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Suppliers & SCMBT taps Qlik for data analytics prowess
BT aims to create a ‘data-literate workforce’ to improve how it exploits its vast troves of customer data for up-selling opportunities.
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PremiumBT people moves: former CEOs take roles elsewhere
Ex-CEOs at BT Germany, Global Solutions, and Ireland appointed in new positions. Leadership change at ex-BT Ventures units. New legal roles across the Group.
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Strategy & ChangeCWU plots against BT transformation plans
Union’s Bonfire Night declaration promises fireworks as BT attempts to simplify processes linked to redundancies. BT management under opposing pressure from investors to move more quickly to reduce headcount.
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PremiumMargins slip as BT Consumer pursues quality
Another tough COVID-19-impacted quarter but management playing the long game, with a focus on premium services. Network investment continuing as division seeks an uplift from next-generation platforms. BT reputation improving, but weaknesses remain outside core products, necessitating dual-brand approach. Commercial partnerships remain a key strategic element, but hit to ...
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Consumer (B2C)Legacy IT hinders BT Consumer brand meld
Siloed IT for BT, EE, and Plusnet creates cross-selling challenge. Vendor selection process for IT overhaul has been going on four years and is not yet complete.
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Content & TVBT in cross-fire over pay-per-view matches
Broadcasters switch to pay-per-view model for Premiership football. Flak taken for pricing, but pegged as an interim measure to survive COVID.
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PremiumBT people moves: strategy directors rotate
Anna Crawley takes corporate strategy lead. Openreach regional fibre top-spots filled.
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Consumer (B2C)BT ends inflation-only price hikes to fund fibre
CPI + 3.9% set as new price rise formula across BT’s consumer products. Covering increased infrastructure investment is the party line, but move is an awkward reversal of recent commitment to inflation-only increases. Liberty Global’s CEO Fries describes the switch as a “whoops” moment for the rival to his ...
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Network & InfrastructureBT, Stirling to launch Scottish Living Laboratory
BT named technology partner for University-led climate monitoring project. EE’s 5G network put to work.
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OperationsBT–EE meld: more execs become part of the mothership
BT’s de-duplication effort accelerates with more than two thirds of EE’s operations staff being swallowed up by its parent Group since April 2019.
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Strategy & Change
Green sees ‘correction’ in TV sports rights prices
BT is attempting to turn down the heat on expectations for broadcast sport auctions in a market that has already seen signs of cooling.
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PremiumElsewhere in BT Consumer: Brexit prep and ESN progress
Brexit preparations; fairer price commitments; ESN deployment progress.
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Network & InfrastructureUK security industry braces for IP voice surge
Openreach looks set to take the plunge on all-IP exchange migration in the coming months and BT’s retail divisions are making a push for IP-based voice services. Industry body BSIA urging members to ensure electronic security estates are prepared for the impending analogue switch-off.
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MarketingEE influence sees BT switch multi-million ad account
AMV BBDO bows out from BT’s advertising after more than 20 years. EE’s main creative partner builds on its success in delivering Beyond Limits. Mobile marketers charged with supporting internal transformation as well as external image.
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PremiumBT people moves: leadership switch and a new lead for Scotland at Enterprise
Shuter gets lined up for a BT Enterprise takeover after outgoing McQuade takes his leave.
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PeopleBT movers: Warren Chambers says goodbye; new BTC Strategy MD
Moves across BT include veteran leavers at Group and fresh faces at Consumer. Global gets an account leader refresh; Openreach swaps legal counsel.
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PremiumElsewhere in BT Consumer: WFH adaptations continue; BT Sport freshens content
COVID-19-led adaptation continues as BT Sport freshens content and go-to-market, and Consumer debuts second line service for work-from-homers.
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PremiumBT Sport turns to arch-rival Sky for media sales
Launch partner Channel 4 displaced after seven years.
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PremiumBT Group, Consumer & Enterprise moves: Ellerton steps away; Murphy named General Counsel
Consumer gets new Marketing Director from Telenor Sweden.
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PremiumBT Consumer and Enterprise people movements, June 2020
New relationship manager for retail partner (and rival) Dixons Carphone.