dtw143-tt-ote-brand

Marketing

OTE dons parent’s T in brand switch-up

With adoption of ‘Cosmote Telekom’ as new commercial marque, outlying NatCo finds compromise with parent Deutsche Telekom that preserves local brand equity while unlocking more efficiencies from being part of DT family.

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btw363-cover

BTwatch Report #363 - April 2025

Key stories include: BT logo saved in rebranding rethink | Overseas business attracts attention from peers | EE commits to new ESN deadlines | Global Fabric goes live | Ofcom lays plans for regulatory landscape | and much more…

Vodafonewatch Report #235

Vodafonewatch Report #235 - March 2025

Key stories include: Della Valle wants ‘European renaissance’ | SpaceMobile onboard for satellite JV | OXG FibreCo ownership set for change? | TPG kicks off Oz strategic reset | Romanian M&A closes in

VFw#234 Cover

Vodafonewatch Report #234 - February 2025

Key stories include: Q3: Della Valle confident of turnaround to come | Vi builds momentum | Dismal Germany presents more headaches | Turkey: innovation poster child | Egyptian star rises

BTw#362 Cover

BTwatch Report #362 - February 2025

Key stories include: Kirkby: ’wait and see’ after mixed Q3 | Innovation, incubation reset | Business overhaul rolls on | Irish B2B sale signed | Openreach line loss headaches

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